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美国密苏里大学暑期游学项目


作者:佚名    文章来源:英语系    浏览次数:926    发布时间:2014-04-10

美国密苏里大学暑期游学项目

 

为了提高太阳官网学生专业素养、开拓国际视野、亲历美国人文风俗、增加电子商务方面的知识和实际操作经验,英语系与美国密苏里大学共同承办的“电子商务英语课2014期”暑期游学项目现正式启动报名活动。具体项目安排如下:

 

1.        项目时间:2014714-86为期四周 712启程,86回国)

2.        项目内容:

E-Commerce Business English Training Program for TKK July12-Aug 6  2014厦门大学嘉庚学院-美国密苏里大学 电子商务英语课 2014

Monday, July 14, 2014

Date

Topic 课题

Description 简介

Speaker 讲师

14-Jul

Arrive Kansas City, UMKC学生到达美国堪萨斯城,密苏里大学

14-Jul

Welcome 仪式欢迎晚餐

布劳克管理学院高管教育中心欢迎中国厦门大学同学

Kimberly Young, Executive Director of Executive Education

Tuesday, July 15, 2014

Date

Topic 课题

Description 简介

Speaker 讲师

15-Jul

Ice Breaking, Meet your group破冰游戏,认识你的组员

Intrigue the students' interests by interactive games, students are getting used to English conversation environment. Separate the students into groups. 利用破冰游戏激发学生的学习热情,并开始适应全英文的授课环境,学生分组

Michael P. Henry

15-Jul

Tour of UMKC Campus

大学校园参观

Tour UMKC Campus and experience campus culture. Encourage the students to go to UMKC library. 参观校园,熟悉美国校园文化生活, 鼓励学生使用图书馆设施

Program Assistant

15-Jul

American Culture 美国文化介绍

Introduce the students American culture, including eating in the restaurants, society events, rules and regulations. 介绍学生美国文化,包括在饭店就餐,社区活动,美国的法律和社会规范等。

Huan Ding

15-Jul

Shop online线上购物

Students will get to know popular different types of online B2C stores in the US. 介绍学生美国流行的B2C在线店

Michael P. Henry

15-Jul

Homework 作业

Browse the online stores and compare those with Chinese online stores.

查询美国线上购物网站,和中国网站做对比

Wednesday, July 16, 2014

Date

Topic 课题

Description 简介

Speaker 讲师

16-Jul

What is E-Commerce?什么是电子商务?

Introduce the definition of E-Commerce, and also talk about the basic knowledge about marketing and financing. 介绍电子商务的基本定义,以及电子商务涵盖的基本内容,比如市场营销,财务等

Michael P. Henry

16-Jul

Group Discussion: What did you find out?

Students will discuss about the online stores that they searched and share their thoughts about the differences.

学生就浏览的在线店进行讨论,分享他们所见到的相同与不同之处。

Michael P. Henry

16-Jul

Do some marketing research市场调研

Introduce the students the concept of marketing research, and the tools that companies usually use. Assign the students different tasks. 介绍市场调研的方法和工具,调研方向,分配项目任务 (学生分组进行市场调查)

Michael P. Henry

16-Jul

Homework 作业

Home work: design a survey online (Seller group); Where to buy the product? (Buyer group)卖方团队,设计调查报告。买方团队,去哪里购买需要的产品。

Michael P. Henry

16-Jul

Homework 作业

Read Case: Amazon Success Story 阅读案例:亚马逊成功的故事

Michael P. Henry

Date

Topic 课题

Description 简介

Speaker 讲师

17-Jul

B to C Business B2C商业模式介绍

Instructor will introduce B2C Business concept

学生会了解到B2C的商业模式

Michael P. Henry

17-Jul

Case Study: Amazon Success Story

案例学习:亚马逊的成功

Students will read a story about Amazon and learn the idea. Group will discuss the case on class. 了解亚马逊的成功故事, 小组在课堂讨论。

Michael P. Henry

17-Jul

Case Study: Wal-Mart.com

案例学习:沃尔玛网站

Instructor will show wal-mart.com to the students and discuss why Wal-Mart decided to build an online website and what is the advantage and disadvantages compare to real store. 登陆沃尔玛网站,了解企业为什么要建网店,看看网店的优点和缺点,与实体店比较

Michael P. Henry

17-Jul

Field Visit: Wal-Mart

企业参观:沃尔马大型连锁超市

Students visit Wal-Mart store. Students need to think "Why Wal-Mart made the strategy of selling products online?"

了解商业实体,尝试回答为什么实体店也要建立网店

Michael P. Henry

17-Jul

Homework 作业

Buyer group accomplish seller group's survey 买方小组完成卖方小组的调研报告

17-Jul

Homework 作业

Buyer group prepare report: "Why we plan to buy products on Amazon.com" 买方小组准备报告我们为什么选择在X平台购物(不需要准备PPTSeller group receive buyer group's feedback and prepare a report卖方小组准备调研报告结果

Date

Topic 课题

Description 简介

Speaker 讲师

18-Jul

 

Presentation Skills

I演讲技巧

Instructor will talk about the importance of presentation, public presentation, and report. Students will also learn how to design a powerpoint.

介绍演讲技巧,包括PPT的设计等

Tammy Adams from ALI

18-Jul

 

Presentation Skills II

演讲技巧

On session II, instructor will teach the students presentation skills, such as body language. Students will do some exercise with instructors on class.

演讲训练,学生尝试完成课堂练习

Tammy Adams from ALI

18-Jul

 

How to make an business idea to a real business? 如何把创意变成商业?

Students will be asked to share some business ideas. Instructor will start there and talk about how to make an idea become real business.

学生分享商业点子,在教授的引导下学生会逐渐了解商业点子不等于商业,如何把点子变为一个产品,一个服务,一个公司呢?

Tom Boozer

18-Jul

Culture Experience- Baseball Game

美国文化体验-棒球比赛

Students will expeirience real American culture by watching a baseball game.

学生将真正体验美国文化,去观赏一场棒球比赛。

Program Staff

Saturday, July 19, 2014

Date

Topic 课题

Description 简介

Speaker 讲师

19-Jul

Field Visit: Legends

美国商业

Students will go to Kansas City Legends and experience outlet business model. Students need to think about "Can an outlet online store be a successful venture?" 学生将到堪萨斯传奇购物广场体验,并思考是否在线折扣店可以成为下一个成功的企业?

Program Staff

19-Jul

American Culture 美国文化

American Culture 美国文化

Program Staff

Sunday, July 20 2014

Date

日期

Topic 课题

Description 简介

Speaker 讲师

20-Jul

Free and Easy

Free and Easy

Monday, July 21, 2014

Date

Topic 课题

Description 简介

Speaker 讲师

21-Jul

 

Class Review

课程回顾

Instructor will review the content of the courses with students.

 讲师将带学生一起回顾上周课程

Michael P. Henry

21-Jul

 

Online Payment system in the US

美国在线付款系统

Introduce online payment system in the US, such as paypal, VISA and mobile payment app. 学生将会了解到美国在线付款系统,比如支付宝、维萨卡和终端移动付款应用等

Michael P. Henry

21-Jul

 

Student Presentation

学生演讲

Buyer team present "Why we purchase products on XXX.COM"; Seller team presents research result 买方小组准备报告我们为什么选择在X平台购物卖方小组准备调研报告结果

Michael P. Henry

21-Jul

Wrap-Up Session & Group Discusstion

项目小结和小组研讨

 

Instructor will lead group discussion and answer students' questions.

讲师做项目小结并解答学生的问题

Michael P. Henry

Tuesday, July 22, 2014

Date

Topic 课题

Description 简介

Speaker 讲师

22-Jul

Simulation 1Open an account

模拟训练:注册账户

Buyer team and seller team register account on Amazon.com 买方和卖方小组分别在亚马逊网站注册用户

Michael P. Henry

22-Jul

Group Discussion:Is it easy or hard?.小组讨论:注册体验.

 

Students will practise oral English by discuss the registration experience on Amazon.com 学生在讲师的引导下讨论注册体验,以训练口语

Michael P. Henry

22-Jul

 

Field Trip: Google Fiber

企业参观:谷歌光纤

Google Fiber is an exciting business for Google. They're building one of the fastest networks in the US so that users can experience the future of broadband.谷歌光纤是谷歌最振奋人心的企业,他们正在建设全美最快的在线网络,全美平均下载网速目前为8M, 谷歌光纤是1G

Program Staff

22-Jul

Field Trip: Visit Venture Village

实地参观:创业家园

Students will visit venture village, meet and communicate with the entrepreneurs there 学生将到创业园参观并与创业者交流

Program Staff

22-Jul

Culture Event: Movie Time

活动:电影

Culture Event: Movie Time 活动:电影

Program Staff

Wednesday, July 23, 2014

Date

Topic 课题

Description 简介

Speaker 讲师

23 Jul

 

Simulation 2Product and Innovation

 模拟训练:产品与创新

Instructor will introduce product and service innovation. Seller team needs to upload the products/services on Amazon.com and buyer team search online for their products 模拟课程:讲师介绍产品与服务的创新。卖方小组上传产品,买方小组浏览卖方产品和寻找同类产品

Michael P. Henry

23-Jul

Customer experience

客户体验

Instructor will introduce customer experience cases and lead the students to diccuss. 讲师讲介绍客户体验方面的经典案例,引导学生思考与讨论

Michael P. Henry

 

23-Jul

Group Discussion: Customer experience and Review

小组讨论:客户体验

Students will be assigned topics by instructor and also discuss the experience as Amazon's client, either buyer or seller. 学生按话题讨论,并且根据在亚马逊的体验来讨论作为买家和卖家用户的体验。

Michael P. Henry

Thursday, July 24, 2014

Date

Topic 课题

Description 简介

Speaker 讲师

24-Jul

Simulation 3 Online Trade 模拟训练:在线交易

Buyer team purchase product online from seller team. 模拟课程:买方小组购买产品,实现一次买卖

Michael P. Henry

24-Jul

Group work 小组作业

Make conclusion, experience during the trade, compare Taobao, issues happened during the transaction and etc. 总结买卖过程中的好处,可对比淘宝体验,以及买卖过程中出现的问题

Michael P. Henry

24-Jul

Presentation: Trade experience 演讲:交易体验

Buyer and seller share experiences. 买卖双方分别以各自角度分享体验

Michael P. Henry

Date

Topic 课题

Description 简介

Speaker 讲师

25-Jul

Business Negotiation 商业谈判

Instructor will introduce business negotiation cases and negotiation skills. 讲师将介绍商业谈判案例和谈判技巧

Erin Blocher

25-Jul

Communication tools 交流工具

Students will learn most popular communication tools in the US such as social media, app, email and etc. 学生将了解到美国流行的一些交流工具,包括社交媒体、应用、邮件等

Michael P. Henry

25-Jul

Simulation 4 Solve your problem模拟训练:解决问题

Instructor gives the students a question: book is not delivered and let the student talk about how they are going to solve that 买方没有收到卖方的产品,这时应该怎么办?讲师引导学生思考解决问题的方法,并且展开讨论

Michael P. Henry

25-Jul

Friday Event @ Crown Center周五活动 皇冠中心

Friday Event @ Crown Center周五活动 皇冠中心

Program Staff

Date

日期

Topic 课题

Description 简介

Speaker 讲师

26-Jul

American Culture 美国文化

American Culture 美国文化

Program Staff

Date

日期

Topic 课题

Description 简介

Speaker 讲师

27-Jul

Free and Easy

Free and Easy

Date

日期

Topic 课题

Description 简介

Speaker 讲师

28-Jul

Business writing 商业写作

Students will learn how to draft an email in business world, dos and don'ts, and email format. 学生将会学习如何撰写商业邮件,注意事项,并了解基本的邮件格式

Erin Blocher

28-Jul

Case Study: Bad Email examples 不恰当的邮件例子分析

Students will read some bad email examples and pick out the problems, including grammar and others taught before. 学生将会读到几篇邮件例子,挑出邮件中的问题,包括语法和前面讲到的内容

Erin Blocher

28-Jul

Homework 作业

Each student draft an email to the client as an Amazon customer specialist 每位学生起草一个邮件,写给亚马逊

Tuesday, July 29, 2014

Date

Topic 课题

Description 简介

Speaker 讲师

29-Jul

Simulation 5 Exchange your role and buy again

Students will change their role and make the trade again to experience different roles. 学生转换角色,再次进行交易,以体会不同角色的需求和感受

Michael P. Henry

29-Jul

Group Discussion:  Are you satisfy with the response from Amazon.com 组内讨论:你满意亚马逊的回复吗?

Group Discusstion: Are you satisfy with the response from Amazon.com 组内讨论:你满意亚马逊的回复吗?

Michael P. Henry

29-Jul

Homework 作业

Program report and presentation项目报告与演讲

Wednesday, July 30, 2014

Date

Topic 课题

Description 简介

Speaker 讲师

30-Jul

Group Presentation

小组演讲

Group Presentation

小组演讲

Michael P. Henry

30-Jul

Communication Session with American students

与美国大学生交流

Communication Session with American students about campus life, activities and career plans与美国大学生交流关于校园生活以及职业规划等

Cary Clark

30-Jul

Communication Session with Gene and staff from ISAO与国际留学生办和招生办的老师交流

We'll invite the staff from ISAO and Bloch School to answer students' questions about apply to US universities and live in the US

邀请国际留学生办和招生办的老师来解答同学的问题

ISAO

Thursday, July 31, 2014

Date

Topic 课题

Description 简介

Speaker 讲师

31-Jul

Group Pictures拍照留念

Group Pictures拍照留念

Program Staff

31-Jul

Program Graduation Ceremony

项目结业典礼

Program Graduation Ceremony项目结业典礼

Executive Education Team

31-Jul

Interview session采访反馈

International program administration team will interview students and ask for program feedbacks国际项目管理团队将对学生进行采访,了解反馈

Program Staff

Friday, August 1-6, 2014

Date

Topic 课题

Description 简介

Speaker 讲师

August 1-6, 2014

Departure from KC for Seattle离开堪萨斯前往西雅图、洛杉矶和圣地亚哥,参观亚马逊、卓越等美国总部,亲身体验美国西部文化,感受当地风土人情,领略优美的西海岸风光

 

3. 住宿安排:项目全程居住三星级宾馆,双人间,包含早午餐

4. 项目费用:约合人民币 46000―52000 (包括:学费、早午餐、住宿、交通、中美往返机票等费用以及第四周的美国西部旅游费用,一次签证申请费用,海外保险等,具体详情请咨询项目联系人)

5. 报名方式:项目联系人:胡凤莲老师

             联系电话:15359877207

             电子邮件:hufenglian@xujc.com

6. 报名截止日期:即日起至201457,发送邮件至hufenglian@xujc.com,请将姓名、学号、有效手机号、电子邮箱、是否有护照等信息一并发送。

 


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